Nail Care Professionals

Social Media Marketing

There are many ways to advertise business today. I will list a number of useful ways of advertising a nail business and briefly describe it.

Website and Internet

Many salons and small businesses have a small website where their basic services and prices can be found. You can get a basic website set up for as little as 500-600£. It is the favourite way of finding information for many clients. For example, someone might type in 'Nail Technician', and if you are not listed, you might miss out!

Social Media

Facebook, Instagram, Twitter, LinkedIn, YouTube, Tumblr...the list seems to be endless and yet continues to grow at these days. These tools became essential component to a business's marketing plan. You can interact with your customers or engage with potential ones. Also, monitor your competitors' performance and network with other businesses.


Nearly everyone have Facebook account. It is great way to keep up with family and friends. However, it is useful tool for businesses to market your products and services and engage with Facebook users. Facebook page is a tool that businesses and organisations use to interact their existing and potential customers. To create this page you need to have a personal Facebook account.


In 2006, Twitter took Facebook updates to a new level by forcing users to create concise text-based messages of no more than 140 characters. 'Tweet' allow you to share a brief news through the text, links, photos or videos.


It is a mobile photo sharing, video sharing and social networking app that was created in 2010. The app offers a range of filters to create a different looks. Instagram's Business Tools offers three business services: Profile, Insights and Promote. Switch to business account and the View Features link to learn about the features that come with switching to business profile. Business account includes the ability for followers to contact you: call, text, email or directions to the nearest location.

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